IT Cybx · Case Study
Profitable Growth for a Premium Mobile Accessories Brand in Saudi Arabia
How restructuring the ad account and localizing the creative took a volatile 1.37x–2.20x ROAS to 4.29x–4.54x on the rebuilt campaigns.
1. The Challenge
A premium mobile accessories brand selling in Saudi Arabia came to us with real demand for its products but an ad account that wasn't turning that demand into profit. Budget was split across many small campaigns, audiences overlapped, clicks were expensive, and results swung from week to week.
During the baseline period in late 2025, the account's campaigns returned between 1.37x and 2.20x ROAS: too low, and too unpredictable, to scale.
4.4x
Combined ROAS, rebuilt campaigns
SAR 19.6
Average cost per purchase
109
Orders from the rebuilt campaigns
SAR 9,416.95
Purchase value from the rebuilt campaigns
2. Campaign Results
Meta Ads Manager figures for the account, before and after the rebuild.
| Campaign |
Spend |
CPC |
Purchases |
Cost per purchase |
ROAS |
| Admos Headphones Scale (after) |
SAR 945.74 |
SAR 0.35 |
50 |
SAR 18.91 |
4.54x |
| Admos Black AM645 Scale (after) |
SAR 1,196.10 |
SAR 0.25 |
59 |
SAR 20.27 |
4.29x |
| CBO · 4–5 products · test (before) |
SAR 822.65 |
SAR 0.58 |
14 |
SAR 58.76 |
2.20x |
| ABO Sales · December (before) |
SAR 1,264.16 |
SAR 0.55 |
14 |
SAR 90.30 |
1.37x |
| Sales · historic profile (before) |
SAR 135.85 |
SAR 0.44 |
3 |
SAR 45.28 |
3.52x |
| Admos ADFI30 Sales (before) |
SAR 164.43 |
SAR 0.39 |
4 |
SAR 41.11 |
3.38x |
| CBO · 3 products · test (before) |
SAR 223.24 |
SAR 0.39 |
4 |
SAR 55.81 |
2.67x |
3. What We Changed
Consolidated the account. We cut the overlapping, thinly funded campaigns and moved spend into a small number of campaign-budget-optimized (CBO) campaigns, so Meta had enough data in each one to find buyers consistently.
Localized the creative. We replaced generic ads with hooks written for Saudi buyers: fast delivery in Riyadh and Jeddah, product durability, and premium design. Cost per click fell to as low as SAR 0.25.
Optimized for purchases, not clicks. We set the campaigns to optimize for completed purchases instead of traffic. The two rebuilt campaigns delivered 109 orders.
4. Ads Manager Proof: Before & After
Before IT Cybx
After IT Cybx
5. The Result
Once the account was simplified and the ads spoke to Saudi buyers directly, the same products sold profitably at 4.29x–4.54x ROAS. The lesson for GCC brands: structure first, then scale. Running more tests on a fragmented account rarely fixes the problem.
Results reflect this client's account during the period shown. Outcomes depend on product, market and budget; past results don't guarantee future performance.
