{"id":18298,"date":"2025-11-22T11:48:47","date_gmt":"2025-11-22T11:48:47","guid":{"rendered":"https:\/\/itcybx.co.uk\/ar\/portfolio\/kolo-web-design\/"},"modified":"2026-06-23T17:35:11","modified_gmt":"2026-06-23T17:35:11","slug":"amira-essence-e-commerce-growth-case-study","status":"publish","type":"portfolio","link":"https:\/\/itcybx.co.uk\/ar\/portfolio\/amira-essence-e-commerce-growth-case-study\/","title":{"rendered":"Amira Essence \u2014 E-commerce Growth Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18298\" class=\"elementor elementor-18298\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18f7f3e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18f7f3e6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-494afdcb\" data-id=\"494afdcb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-484ce142 elementor-widget elementor-widget-spacer\" data-id=\"484ce142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4026edd9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4026edd9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7d69a4f0\" data-id=\"7d69a4f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5664fa24 elementor-widget elementor-widget-text-editor\" data-id=\"5664fa24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Amira Essence \u2014 E-commerce Growth Case Study<\/strong> <br \/>Skincare &amp; Beauty Brand | Meta Ads + Shopify<\/p><h4>Overview<\/h4><p>A skincare and beauty brand (lip glow, blush, derma rollers, ice rollers, brushes, and<br \/>related products) scaled performance through structured Meta Ads campaigns across<br \/>June\u2013September 2024, moving from a learning phase into consistently profitable<br \/>retargeting and prospecting.<\/p><h3>June 2024: Full Month Performance<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d101e6 elementor-widget elementor-widget-text-editor\" data-id=\"48d101e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Across 51 active and tested campaigns in June, the account generated Rs728,120.00 in<br \/>purchase value from Rs108,692.09 in spend \u2014 an average Purchase ROAS of 6.70x at an<br \/>average cost-per-click of Rs8.86.<\/p><h4>Key Results (June 2024)<\/h4><ul><li>Total ad spend: Rs108,692.09<\/li><li>Total purchase value: Rs728,120.00<\/li><li>Average Purchase ROAS: 6.70x<\/li><li>Average CPC: Rs8.86<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6b2294c0\" data-id=\"6b2294c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72458068 elementor-widget elementor-widget-gt3-core-custommeta\" data-id=\"72458068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gt3-core-custommeta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gt3_meta_values_wrapper vertical align_left\"><div class=\"gt3_meta_values_item elementor-repeater-item-13956f1\"><span class=\"gt3_meta_label_title\">Project Name<\/span><div class=\"gt3_meta_value type_name\">Amira Essence \u2014 E-commerce Growth Case Study<\/div><\/div><div class=\"gt3_meta_values_item elementor-repeater-item-23b9ba2\"><span class=\"gt3_meta_label_title\">Client<\/span><div class=\"gt3_meta_value type_custom\">Amira Essence<\/div><\/div><div class=\"gt3_meta_values_item elementor-repeater-item-ed21c0c\"><span class=\"gt3_meta_label_title\">Project Handle<\/span><div class=\"gt3_meta_value type_custom\">Meta Ads + Shopify<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34eeff8a elementor-widget elementor-widget-gt3-core-sharing\" data-id=\"34eeff8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gt3-core-sharing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"gt3_sharing_core horizontal align_left\">\n\t\t<span class=\"gt3_sharing_label_title\">Share<\/span><div class=\"gt3_sharing_links_block\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/share.php?u=https:\/\/itcybx.co.uk\/ar\/portfolio\/amira-essence-e-commerce-growth-case-study\/\" class=\"core_sharing_fb\"><i class=\"link_type_icon fa fa-facebook\"><\/i><\/a><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Amira%20Essence%20\u2014%20E-commerce%20Growth%20Case%20Study&#038;url=https:\/\/itcybx.co.uk\/ar\/portfolio\/amira-essence-e-commerce-growth-case-study\/\" class=\"core_sharing_twitter\"><i class=\"link_type_icon fa fa-twitter\"><\/i><\/a><a data-elementor-open-lightbox=\"no\" target=\"_blank\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/itcybx.co.uk\/ar\/portfolio\/amira-essence-e-commerce-growth-case-study\/&#038;media=https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/case-study-1.jpg\" class=\"core_sharing_pinterest\"><i class=\"link_type_icon fa fa-pinterest\"><\/i><\/a><a target=\"_blank\" href=\"mailto:?subject=Amira+Essence+%E2%80%94+E-commerce+Growth+Case+Study&body=https:\/\/itcybx.co.uk\/ar\/portfolio\/amira-essence-e-commerce-growth-case-study\/\" class=\"core_sharing_email\"><i class=\"link_type_icon fa fa-envelope\"><\/i><\/a><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/itcybx.co.uk\/ar\/portfolio\/amira-essence-e-commerce-growth-case-study\/&#038;title=Amira%20Essence%20\u2014%20E-commerce%20Growth%20Case%20Study&#038;source=IT%20Cybx\" class=\"core_sharing_linkedin\"><i class=\"link_type_icon fa fa-linkedin\"><\/i><\/a><\/div>\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5989ce77 elementor-widget elementor-widget-gt3-core-custommeta\" data-id=\"5989ce77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gt3-core-custommeta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gt3_meta_values_wrapper vertical align_left\"><div class=\"gt3_meta_values_item elementor-repeater-item-def9cca\"><span class=\"gt3_meta_label_title\">Tags<\/span><div class=\"gt3_meta_value type_tags\"><a href=\"https:\/\/itcybx.co.uk\/ar\/portfolio-tag\/agency\/\">Agency<\/a><a href=\"https:\/\/itcybx.co.uk\/ar\/portfolio-tag\/ai\/\">AI<\/a><a href=\"https:\/\/itcybx.co.uk\/ar\/portfolio-tag\/ar\/\">AR<\/a><a href=\"https:\/\/itcybx.co.uk\/ar\/portfolio-tag\/creative\/\">Creative<\/a><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6df8911e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6df8911e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52fe2d5a\" data-id=\"52fe2d5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f2d0d4c elementor-widget elementor-widget-image\" data-id=\"7f2d0d4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1368\" height=\"712\" src=\"https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/1.jpg\" class=\"attachment-full size-full wp-image-21111\" alt=\"\" srcset=\"https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/1.jpg 1368w, https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/1-300x156.jpg 300w, https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/1-1024x533.jpg 1024w, https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/1-768x400.jpg 768w, https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/1-480x250.jpg 480w, https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/1-1200x625.jpg 1200w\" sizes=\"(max-width: 1368px) 100vw, 1368px\" title=\"1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c8c3ae8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c8c3ae8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-785cad\" data-id=\"785cad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-1f4e340a elementor-widget elementor-widget-text-editor\" data-id=\"1f4e340a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Meta Ads Manager \u2014 full campaign list, June 1\u201330, 2024<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-b1fb9a1 elementor-widget elementor-widget-text-editor\" data-id=\"b1fb9a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Top Performing Campaigns<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-53e9bfd elementor-widget elementor-widget-text-editor\" data-id=\"53e9bfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table>\n<thead>\n<tr>\n<th>Campaign<\/th>\n<th>Spend<\/th>\n<th>ROAS<\/th>\n<th>Purchases<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Pixi Blush Sales Campaign<\/td>\n<td>Rs20,852.82<\/td>\n<td>9.25x<\/td>\n<td>166<\/td>\n<\/tr>\n<tr>\n<td>Silicon Roller Sales Campaign<\/td>\n<td>Rs19,477.21<\/td>\n<td>10.21x<\/td>\n<td>170<\/td>\n<\/tr>\n<tr>\n<td>Gua Sha Sales Campaign<\/td>\n<td>Rs11,077.75<\/td>\n<td>8.41x<\/td>\n<td>79<\/td>\n<\/tr>\n<tr>\n<td>Derma Roller Sales Campaign<\/td>\n<td>Rs13,237.12<\/td>\n<td>5.23x<\/td>\n<td>82<\/td>\n<\/tr>\n<tr>\n<td>Blackhead Image Creatives Campaign<\/td>\n<td>Rs18,086.55<\/td>\n<td>6.89x<\/td>\n<td>94<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33d8a73e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33d8a73e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2728999d\" data-id=\"2728999d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-6798c72e elementor-widget elementor-widget-text-editor\" data-id=\"6798c72e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Single-Day Sale Spike (June 13, 2024)<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56ffa439 elementor-widget elementor-widget-text-editor\" data-id=\"56ffa439\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Total sales: Rs85,194.00<\/li><li>Orders: 75<\/li><li>Sessions: 1697(<\/li><li>Conversion rate: 4.42%<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7483c09d\" data-id=\"7483c09d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f263e8 elementor-widget elementor-widget-image\" data-id=\"5f263e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"941\" height=\"472\" src=\"https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/2.jpg\" class=\"attachment-full size-full wp-image-21112\" alt=\"\" srcset=\"https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/2.jpg 941w, https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/2-300x150.jpg 300w, https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/2-768x385.jpg 768w, https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/2-480x241.jpg 480w\" sizes=\"(max-width: 941px) 100vw, 941px\" title=\"2\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31f8069 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31f8069\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-751e852\" data-id=\"751e852\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-c60d510 elementor-widget elementor-widget-text-editor\" data-id=\"c60d510\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Learning Phase to Profitability<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6038e3e elementor-widget elementor-widget-text-editor\" data-id=\"6038e3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>New ad sets launched in the Meta learning phase typically carry higher cost-per-result while the<br \/>algorithm gathers conversion data. Tracking this phase separately allowed spend to be paced<br \/>sensibly rather than judged prematurely.<\/p><p>Even within the learning phase, several ad sets reached strong early ROAS (Retargeting B at<br \/>9.99x, Summer Derma Roller at 6.50x), indicating efficient creative-audience matches from the<br \/>outset rather than a slow ramp.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ae9dcfd\" data-id=\"ae9dcfd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75d3c27 elementor-widget elementor-widget-image\" data-id=\"75d3c27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1100\" height=\"402\" src=\"https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/3.jpg\" class=\"attachment-full size-full wp-image-21113\" alt=\"\" srcset=\"https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/3.jpg 1100w, https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/3-300x110.jpg 300w, https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/3-1024x374.jpg 1024w, https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/3-768x281.jpg 768w, https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/3-480x175.jpg 480w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" title=\"3\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element elementor-element-0b13d6b elementor-widget elementor-widget-text-editor\" data-id=\"0b13d6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Meta Ads Manager \u2014 8 ad sets in active Learning phase, July 2024.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2db3975 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2db3975\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-39b3c9f\" data-id=\"39b3c9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-cbb0764 elementor-widget elementor-widget-text-editor\" data-id=\"cbb0764\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Key Results (July 1-17)<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-747be9e elementor-widget elementor-widget-text-editor\" data-id=\"747be9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Total ad spend: Rs160.34209<\/li><li>Total purchase value: Rs967,231.00<\/li><li>Average Purchase ROAS: 6.03x<\/li><li>Average CPC: Rs7.42<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6d76888\" data-id=\"6d76888\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef0bec0 elementor-widget elementor-widget-image\" data-id=\"ef0bec0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1151\" height=\"522\" src=\"https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/4.jpg\" class=\"attachment-full size-full wp-image-21115\" alt=\"\" srcset=\"https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/4.jpg 1151w, https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/4-300x136.jpg 300w, https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/4-1024x464.jpg 1024w, https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/4-768x348.jpg 768w, https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/4-480x218.jpg 480w\" sizes=\"(max-width: 1151px) 100vw, 1151px\" title=\"4\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5ad242 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5ad242\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f36d4d6\" data-id=\"f36d4d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-8de0852 elementor-widget elementor-widget-text-editor\" data-id=\"8de0852\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Single-Day Sale Spike (July 15, 2024)\n<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ad8ebd elementor-widget elementor-widget-text-editor\" data-id=\"8ad8ebd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Total ad spend: Rs10,229<\/li><li>Total purchase value: Rs89,361.00<\/li><li>Average Purchase ROAS: 8.74x<\/li><li>Average CPC: Rs8.56<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fd5d4bf\" data-id=\"fd5d4bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c1a889 elementor-widget elementor-widget-image\" data-id=\"3c1a889\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1112\" height=\"498\" src=\"https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/6.jpg\" class=\"attachment-full size-full wp-image-21116\" alt=\"\" srcset=\"https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/6.jpg 1112w, https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/6-300x134.jpg 300w, https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/6-1024x459.jpg 1024w, https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/6-768x344.jpg 768w, https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/6-480x215.jpg 480w\" sizes=\"(max-width: 1112px) 100vw, 1112px\" title=\"6\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0949e96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0949e96\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46999c4\" data-id=\"46999c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-be00f2f elementor-widget elementor-widget-text-editor\" data-id=\"be00f2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Scaling Into September<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43e1ac6 elementor-widget elementor-widget-text-editor\" data-id=\"43e1ac6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By September, campaign structure matured into larger, consolidated campaigns \u2014 CBO Sales Campaign, Monsoon Derma Campaign, and Pixi Blush Sales Campaign \u2014 each individually outperforming the early single-audience campaigns from June, while new creatives and<br \/>LAL\/ABO ad sets continued to be tested in parallel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-36ebad9 elementor-widget elementor-widget-text-editor\" data-id=\"36ebad9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table>\n    <thead>\n        <tr>\n            <th>Campaign<\/th>\n            <th>Spend<\/th>\n            <th>ROAS<\/th>\n            <th>Purchase Value<\/th>\n        <\/tr>\n    <\/thead>\n    <tbody>\n        <tr>\n            <td>Monsoon Derma Campaign &#8211; LAL<\/td>\n            <td>Rs43,957.07<\/td>\n            <td>5.83x<\/td>\n            <td>Rs256,318.24<\/td>\n        <\/tr>\n        <tr>\n            <td>Pixi Blush Sales Campaign &#8211; Testing Aud.<\/td>\n            <td>Rs48,438.98<\/td>\n            <td>5.64x<\/td>\n            <td>Rs273,202.00<\/td>\n        <\/tr>\n        <tr>\n            <td>CBO Sales Campaign<\/td>\n            <td>Rs33,457.96<\/td>\n            <td>3.11x<\/td>\n            <td>Rs103,929.00<\/td>\n        <\/tr>\n    <\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca53d39 elementor-widget elementor-widget-image\" data-id=\"ca53d39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"280\" src=\"https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/7-1024x305.jpg\" class=\"attachment-large size-large wp-image-21117\" alt=\"\" srcset=\"https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/7-1024x305.jpg 1024w, https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/7-300x89.jpg 300w, https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/7-768x229.jpg 768w, https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/7-480x143.jpg 480w, https:\/\/itcybx.co.uk\/ar\/wp-content\/uploads\/2025\/11\/7.jpg 1065w\" sizes=\"(max-width: 940px) 100vw, 940px\" title=\"7\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f1fc0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f1fc0f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af7bdec\" data-id=\"af7bdec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-d6860d6 elementor-widget elementor-widget-text-editor\" data-id=\"d6860d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Summary<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-252ffe3 elementor-widget elementor-widget-text-editor\" data-id=\"252ffe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Building the Foundation<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e72f57c elementor-widget elementor-widget-text-editor\" data-id=\"e72f57c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Each core product was tested across multiple audience types at once interest-based, city-targeted, lookalike, and open audiences to find what worked before scaling spend. Lookalike and city-targeted audiences consistently stood out, and several products found<br \/>a clear winning audience within the first month.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-af1b864 elementor-widget elementor-widget-text-editor\" data-id=\"af1b864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Managing the Learning Phase<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b29de6 elementor-widget elementor-widget-text-editor\" data-id=\"6b29de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>New campaigns went through Meta&#8217;s typical early &#8220;learning phase,&#8221; where costs run higher while the algorithm gathers data. Rather than judging too early, the brand gave these tests room to mature and several still performed strongly even during this window,\u00a0 signaling a good creative-audience match from the start.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-de03d1a elementor-widget elementor-widget-text-editor\" data-id=\"de03d1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Scaling What Worked<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8f2d70 elementor-widget elementor-widget-text-editor\" data-id=\"d8f2d70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once winning combinations were identified, the brand expanded into a seasonal campaign push spanning nearly every product line, mixing fresh and retargeting audiences. Performance came in well above the account&#8217;s already-strong baseline. Later, campaign structure matured into larger, consolidated campaigns built on the strongest earlier learnings, while still reserving budget to keep testing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-1802d93 elementor-widget elementor-widget-text-editor\" data-id=\"1802d93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Proving Demand with a Flash Sale<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c423ee5 elementor-widget elementor-widget-text-editor\" data-id=\"c423ee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A focused single-day promotion drove sales, orders, and traffic well above the brand&#8217;s typical daily average, with a noticeably improved conversion rate proof that the audience built over time was warm and ready to act.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-0a25431 elementor-widget elementor-widget-text-editor\" data-id=\"0a25431\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Where the Growth Came From<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9aa3e31 elementor-widget elementor-widget-text-editor\" data-id=\"9aa3e31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Instagram consistently outperformed Facebook, and social media overall was the leading source of both traffic and sales, ahead of direct and search a strong fit for a visual, texturedriven beauty brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a1d03f elementor-widget elementor-widget-text-editor\" data-id=\"6a1d03f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Over a four-month period, Amira Essence maintained a 5x\u201310x Purchase ROAS range while scaling spend, validating multiple product lines skincare tools, color cosmetics, and derma devices alongside Open, Interest, Lookalike, and Retargeting audience strategies. Instagram<br \/>and social channels were the primary growth driver throughout, and structured audience testing in the early months directly informed which segments were scaled into larger, consolidated campaigns by September.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Amira Essence \u2014 E-commerce Growth Case Study Skincare &amp; Beauty Brand | Meta Ads + Shopify Overview A skincare and beauty brand (lip glow, blush, derma rollers, ice rollers, brushes, andrelated products) scaled performance through structured Meta Ads campaigns acrossJune\u2013September 2024, moving from a learning phase into consistently profitableretargeting and prospecting. June 2024: Full Month [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21110,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[49,69],"portfolio_tag":[59,64,67,61],"class_list":["post-18298","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-marketing","portfolio_category-web-design","portfolio_tag-agency","portfolio_tag-ai","portfolio_tag-ar","portfolio_tag-creative"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amira Essence \u2014 E-commerce Growth Case Study - IT Cybx<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itcybx.co.uk\/ar\/portfolio\/amira-essence-e-commerce-growth-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amira Essence \u2014 E-commerce Growth Case Study - IT Cybx\" \/>\n<meta property=\"og:description\" content=\"Amira Essence \u2014 E-commerce Growth Case Study Skincare &amp; Beauty Brand | Meta Ads + Shopify Overview A skincare and beauty brand (lip glow, blush, derma rollers, ice rollers, brushes, andrelated products) scaled performance through structured Meta Ads campaigns acrossJune\u2013September 2024, moving from a learning phase into consistently profitableretargeting and prospecting. 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